Martin Spann

Martin Spann is Professor of Electronic Commerce and Digital Markets at the LMU Munich School of Management. His research lies at the intersection of information systems, marketing, and behavioral economics, with a particular focus on pricing, digital platforms, and consumer decision-making in environments shaped by digital technologies and artificial intelligence.

Professor Spann is a leading expert in digital business models, digital markets, and online marketing. His research has been published in premier academic journals, including Management Science, Marketing Science, Information Systems Research, Journal of Marketing, and MIS Quarterly.

For institutional information and contact details, please see my LMU profile.

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